Established in 1936, the PRJ Group has carved a unique niche for itself in the field of automobiles. Over the last 70 years, the automobile industry has undergone a radical change in trends, products, manufacturers and customers, but one thing has stood firm- PRJ group with its commitment to serving its customers.
PRJ group promoted by a family of businessman from Rohtak, has come a long way in establishing a market reputation of being the most honest, dedicated and dynamic in a business areas and scenarios which change over night. It is the groups strong focus on customer oriented approach mixed with strict quality procedures which has helped the group to come this far.
Now in the 4th generation of promoters PRJ group looks to, not only strengthening their position in the automobile industry, but is also poised to take some quantum leaps in fields which are completely unexplored, yet provide a huge opportunity of growth. With the backing of it’s completely professional team of employees and the knowledge and foresight of its promoters, the dream looks distant, but a very achievable one.
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One of the strong points of the company has been to identify and spot a winner amongst the many opportunities that have come its way and to stick with them with the belief and passion that can turn around any situation into a profitable success story. And this is the reason why PRJ has been one of the leaders in all the business areas that they have stepped into.
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THE GLORIOUS PAST |
PRJ group started with humble beginnings and entered the automobile industry with an effort to become the leading dealers for the top manufacturers of the country. We approached the best companies in passenger cars, trucks, tractors and expanded our business in North India, ranging from Punjab to Madhya Pradesh, with multiple outlets and service centres. A few examples of the dealerships that PRJ group owned are:
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| General Motors/Chevrolet |
| Telco |
| Tata-Mercedes Benz |
| FIAT |
| Hindustan Motors |
| Swaraj |
| Eicher |
| Escorts |
| Bajaj |
| This impressive list shows that manufacturers of such top brands had the confidence in PRJ to give them their prestigious dealerships, and also recognized the foresight of the promoters in picking out the winners from different fields. At a time, when nobody realized that the automobile business would become such a booming industry, the promoters of PRJ were fast making “in-roads” in this sector, creating a name synonymous with Leadership. |
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THE PERFECT PRESENT |
| In todays competitive market scenario the promoters of PRJ realized that consolidation would be the key to the survival of any automobile dealership. That is the reason for PRJ group to consolidate its activities within Delhi, and choose the manufacturer who would emerge triumphant in the lot. Although the group cut down on its automobile dealerships, it focused on new and emerging businesses like insurance services, helpline services, real estate and exports. This can be seen in the varied business activities that the group is currently involved in: |
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| Automobile dealerships- |
| Skoda Auto India Pvt Ltd. |
| Skoda Auto India Pvt Ltd. |
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| Insurance sector- |
| Tata- AIG |
| ICICI-Lombard |
| National Insurance Ltd. |
| Cholamandalam |
| Royal Sundaram |
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THE BRIGHT FUTURE |
The new generation of promoters in this business have come in with fresh ideas and new business opportunities and possess the same skills of identifying the winner as their predecessors. With the determination to get PRJ group among the top companies in the country and the business opportunities in hand, the future of PRJ Group looks very bright.
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| Expansion of Automobile dealerships :- The group is looking to diversify its automobile dealership business by getting dealerships of different manufacturers in its umbrella. |
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| Expansion of R.A.C.E :- With a customer base of 1 lac customers and growing every month, PRJ Group is now focusing on taking this unique businesses Pan-India with manufacturer and insurance tie-ups, which would make them the undisputed leader in the helpline business. |
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| ATV’s/Golf cars - Once again the Group has undertaken a project to become the FIRST AND ONLY manufacturer of All-Terrain Vehicles and Golf Cars in India. The potential of such luxury and industrial usage vehicles will be tremendous in the coming future, and PRJ Group is gearing up for this opportunity from now itself. The project, scheduled to go underway with retail of its products, in Feb 2007, would give the group an India wide presence, and also the export market, since the current market size is estimated at USD $2 billion as of now. |
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| Looking at all these opportunities and the background and expertise of the promoters, PRJ Group is looking to reach the great heights that the initial promoters had dreamt of, and carve a niche for itself in the mind of its customers through dedicated and committed efforts. |
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